NFU to the Rescue
When the American Sugar Alliance received a call earlier this month from CNBC to debate the newest think tank “expert” on sugar policy, we took a pass.
Getting across town to the television studio in bad weather on such short notice was difficult, plus, we rarely debate hired guns, choosing instead to debate the source of these attacks—big food manufacturers.
So, the American Sugar Alliance sent this statement to the network in place of a spokesperson:
“Having front groups for large food manufacturers attack sugar policy is nothing new. Multi-billion-dollar food companies want to lower farmers’ prices to boost their own profits. Food manufacturers are not struggling; quite the opposite. Candy companies in the U.S. are expanding and creating jobs, not downsizing. And their trade association boasts of strong sales during the recession and profit margins of more than 35%. Meanwhile, sugar is still so cheap they give it away in restaurants, and sugar producers have maintained this affordability without costing U.S. taxpayers a dime.”
When the live CNBC segment aired, the sugar industry was expecting a one-sided affair. But much to our surprise, there was a spokesperson there to defend America’s sugar farmers, and he did a superb job.
Roger Johnson, the president of the National Farmers Union, so thoroughly beat the think tank “expert” in the debate that viewers likely left the show with a positive impression of sugar policy—certainly not the intent of the hit piece.
Here are a few sound bites from Roger’s performance.
Way to go, Roger. On behalf of America’s sugar producers and the 146,000 jobs sugar supports, we wanted to say, “Thank you.”
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